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About us

Assess Your Digital Readines

B2B buying is changing—are you keeping up? At Wissend we help distributors and manufacturers accelerate e-commerce adoption, ensuring seamless digital buying experiences that drive growth.

Who we are

For over a decade, Wissend has been driving e-commerce adoption, helping B2B distributors and manufacturers transition from traditional operational methods to a seamless digital ecosystem.

Our expertise lies in enabling businesses to modernize their digital strategies, enhance customer adoption, and achieve sustainable growth.

With a strong foundation in analytics, marketing, and execution, Wissend is a trusted partner for organizations looking to improve discoverability, user experience, and operational efficiency in e-commerce.

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Years of Industry Experience

+

B2B e-commerce Experts

+

Marketing Professionals

+

Analytics Experts

Our Service: Enabling Ecommerce Adoption

Our Customer Adoption solution is designed with one key objective: to transform visitors into buyers, and buyers into loyal customers.

At Wissend, we understand the unique challenges and opportunities that B2B distributors and manufacturers face in the digital landscape.

Our approach to driving customer adoption is built around six key solutions, designed to help businesses gain real digital momentum.

Our Service: Enabling Ecommerce Adoption

Our Customer Adoption solution is designed with one key objective: to transform visitors into buyers, and buyers into loyal customers.

At Wissend, we understand the unique challenges and opportunities that B2B distributors and manufacturers face in the digital landscape.

Our approach to driving customer adoption is built around six key solutions, designed to help businesses gain real digital momentum.

Digital Analytics

1

Discoverability & Searchability

2

Product Data & Content

3

Customer Acquisition

4

UX & Customer Analytics

5

Marketing Automation

6

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Assess

We evaluate your current digital readiness, adoption rates, and e-commerce capabilities to identify gaps and opportunities

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Benchmark

Your business is measured against industry best practices and competitors to understand where you stand and what’s needed to excel

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Consult

Our experts provide data-backed recommendations on key improvement areas, helping you refine strategy, operations, and execution

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Develop & Deploy

We implement tailored solutions, from customer experience enhancements to automation and optimization, ensuring scalable digital growth

How We Do It:
The dMAT Framework

Successful e-commerce adoption isn’t just about launching a digital store—it’s about ensuring sustained customer adoption and growth.

At Wissend, we guide B2B distributors and manufacturers through this transformation with our dMAT (Digital Maturity Assessment & Transformation) Framework

The dMAT framework is built on four key stages that guide businesses from assessment to execution, ensuring scalable and sustainable digital success.

Industries we serve

Wissend partners with B2B manufacturers and distributors in HVAC, Plumbing, Industrial Supply, and Electrical to accelerate eCommerce adoption.

We help businesses transition from traditional sales to a seamless digital buying experience—ensuring better product visibility, optimized search, and higher customer engagement.

HVACR

PVF & Plumbing

electrical

industrial hardware

mro

construction

industrial automation

safety

jansan

medical supplies

The impact we have made

"The team transformed our e-commerce platform with high-quality, SEO-optimized product content. Our conversion rates skyrocketed within a few months, and the product descriptions truly capture the essence of our brand. Their attention to detail and deep understanding of what drives online sales have been a game changer!"

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Mark T.

E-commerce Director

Our Work Culture

At Wissend, we believe that a thriving work environment is key to success. Hence, we have built a culture with the core principles of "Work, Learn, Play". These meticulously chosen values have been guiding us to nurture a balanced ecosystem where employees can excel professionally, grow personally, and bask in the benefits of work-life balance.

Work

We strive to sustain a collaborative and innovative environment to enable employees to make an impact. With defined career growth paths, timely recognition, and competitive pay, we ensure our team feels valued and motivated.

Learn

We prioritize continuous learning to enable employees to gain new skills in technology, communication, and leadership. Through top-tier training and development opportunities, we equip them for effective career advancement.

Play

We promote work-life balance through leisure activities like indoor games and outdoor sports, fostering team spirit and well-being while making work enjoyable.

Insights

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2 min read
BLOGS

Leveraging AI and Machine Learning for Advanced On-Site Search Merchandising

In today’s competitive e-commerce landscape, providing a seamless and efficient shopping experience is crucial for driving customer satisfaction and conversions. One of the key elements that can significantly impact this experience is on-site search...

insight-thumbnail
2 min read
BLOGS

Overcoming Common Barriers to B2B e-commerce Adoption: A Step-by-Step Guide

In today’s digital age, many companies hesitate to adopt B2B e-commerce solutions due to common barriers. This guide explores these challenges and offers strategies to help businesses overcome them.

insight-thumbnail
8 min read
BLOGS

Top 20 Key Factors to Consider When Selecting a B2B eCommerce Platform

In today's digital age, B2B eCommerce has become an indispensable component of business strategy. A well-chosen eCommerce platform can streamline operations, enhance customer experience, and drive significant growth...

insight-thumbnail
8 min read
BLOGS

Unlocking the Power of On-Site Search: Transforming User Experience and Driving Conversions

In the bustling world of websites, there's a silent force that drives user satisfaction, engagement, and ultimately, conversions. It’s not flashy banners, sleek animations, or even compelling content alone...

insight-thumbnail
6 min read
CASE STUDY

Doubling Customer Adoption Rate and Achieving a 12% Increase in Conversion Rates for a Large B2B eCommerce Electrical Distributor

The client is a leading electrical distribution company with a large B2B eCommerce platform catering to industrial buyers, contractors, and other businesses requiring a wide range of electrical products...

insight-thumbnail
2 min read
CASE STUDY

Pet Supply Distributor Achieves 50% Reduction in Search Abandonment Rate with Wissend's Data Enrichment

A leading B2B distributor in the pet industry, was facing a significant challenge with their on-site search functionality. Despite having a comprehensive catalog of over 50,000 products, their search feature struggled to deliver relevant results...

insight-thumbnail
2 min read
BLOGS

Leveraging AI and Machine Learning for Advanced On-Site Search Merchandising

In today’s competitive e-commerce landscape, providing a seamless and efficient shopping experience is crucial for driving customer satisfaction and conversions. One of the key elements that can significantly impact this experience is on-site search...

insight-thumbnail
2 min read
BLOGS

Overcoming Common Barriers to B2B e-commerce Adoption: A Step-by-Step Guide

In today’s digital age, many companies hesitate to adopt B2B e-commerce solutions due to common barriers. This guide explores these challenges and offers strategies to help businesses overcome them.

insight-thumbnail
8 min read
BLOGS

Top 20 Key Factors to Consider When Selecting a B2B eCommerce Platform

In today's digital age, B2B eCommerce has become an indispensable component of business strategy. A well-chosen eCommerce platform can streamline operations, enhance customer experience, and drive significant growth...

insight-thumbnail
8 min read
BLOGS

Unlocking the Power of On-Site Search: Transforming User Experience and Driving Conversions

In the bustling world of websites, there's a silent force that drives user satisfaction, engagement, and ultimately, conversions. It’s not flashy banners, sleek animations, or even compelling content alone...

insight-thumbnail
6 min read
CASE STUDY

Doubling Customer Adoption Rate and Achieving a 12% Increase in Conversion Rates for a Large B2B eCommerce Electrical Distributor

The client is a leading electrical distribution company with a large B2B eCommerce platform catering to industrial buyers, contractors, and other businesses requiring a wide range of electrical products...

insight-thumbnail
2 min read
CASE STUDY

Pet Supply Distributor Achieves 50% Reduction in Search Abandonment Rate with Wissend's Data Enrichment

A leading B2B distributor in the pet industry, was facing a significant challenge with their on-site search functionality. Despite having a comprehensive catalog of over 50,000 products, their search feature struggled to deliver relevant results...

A Trusted Partner for Digital Growth

With a track record of enabling 100+ B2B distributors and manufacturers, Wissend understands the unique challenges of the industry. Our customized, analytical solutions help businesses drive higher customer adoption, improved efficiency, and increased revenue

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