An online retailer’s biggest need is to on-board his products as quickly as possible so that consumers can view and buy from his ecommerce store or mobile apps. To make this on-boarding possible, retailers needs to address many bottlenecks. Retailers gets to choose ecommerce and mobile technologies, product catalog information from different vendors in different formats, differing in quality and quantity. Retailers need to align the technology needs, product copy, images, attribute lists and specifications as per a standard format. This standardization is at best a herculean task involving a lot of man hours and efforts.
Moreover, it is a timeline driven initiative, requiring a quick and smooth technology selection and content creation and approval process. A delay in the on-boarding and enhancement process inevitably hits the retailer’s bottom-line. A missing product is an opportunity lost. Wissend creates an effective technology and content workflow for SKU-on boarding which is quick, seamless, and repeatable and ensures accuracy.