It is the first phase wherein we take stock of the website. If you have already set up an account, we study your campaign to look for gaps.
During this phase, we devise a bidding strategy based on your goals of sales, subscribers or reputation management. We then carry out advanced keyword research and cost per click analysis. We research, organize and group keywords.
Once the strategy is in place, we set up your account, create engaging ad copies based on keyword research and map landing pages to the relevant campaign.
We test our strategy and determine the efficacy of the campaign – from keeping bids within your budget and identifying minimum bids to determining ad positions.
We offer periodic competitive intelligence reports to assess the success of the campaign. It helps us to understand what is working for the client and what is not.
PPC campaigns require regular monitoring and refinement as it is the only way you can keep within the budget and yet reap increasing return. We study the bids to zero-in on campaigns that deliver bang for the bucks.