Site search functionality works as the crystal ball for visitors on your website. It helps them reach where they want to with minimal fuss. Your site might have the best content but you can’t expect visitors to browse pages after pages to get to a desired destination. If your site’s navigation is not effortless, you lose potential customers to sites with an intuitive site search feature. A good site search feature ups visitors, customer loyalty, and sales, while reducing bounce and exit rates.
In addition to providing a better consumer experience, site search helps gather powerful insights about your site’s usability and customer behavior. When you analyze click paths and usage information, they help you locate where users are facing difficulty, thereby helping you to reconstruct your information architecture or linking structure. Site search also works as a powerful analytical tool. Keywords used for search tells you what your visitors are looking for, with what frequency and so on. Collect that data and use it as the foundation of your search engine optimization and content strategies.
Wissend helps you in developing, assessing and getting the maximum out of your site search.