Taxonomy ensures that you website is no labyrinth! It helps organizations create an organized and controlled format for their unstructured content for better presentation and improved findability. Any retailer’s primary concern is conversion which stems from high-quality traffic which in turn is the result of brand loyalty. It is comparatively easier to drive visitors to your website than to get them to stay and finally buy. Research shows that if visitors have to search longer for their product, chances are higher that they will abandon your site for a competitor’s. So, it is highly important to provide a structure wherein customers can easily navigate to the right product page at a considerably less time.
Wissend has taxonomy experts specialized in retail and enterprise customers. Our services include Taxonomy Consulting, Taxonomy Assessment, Taxonomy Development, Taxonomy Auditing. We work with stakeholders to design high performance taxonomies that aid in easy searchability, improved personalization and seamless content delivery across multiple platforms. Taxonomy cannot be static, so when designing one, we ensure that there is ample room for evolution and future-proofing.