GA4 Audit & Assessment
Elevate your data quality and analytics with our expert Google Analytics Audit Service. We perform a thorough GA4 audit to identify and resolve issues in your data tracking and configurations. Our audit ensures accurate data collection and reporting, which are essential for effective measurement and strategic decision-making.
What’s included in our audit?
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Elevate Your Analytics with Professional GA4 Implementation
In today's fast-paced business environment, making strategic and informed decisions is key to success. To achieve this, you need accurate, timely data from across your business functions—especially marketing and sales.
Our Google Analytics 4 (GA4) set-up and implementation services help you unlock valuable insights, enabling smarter decisions and better outcomes.
Common GA4 Implementation Challenges Business Face
Initial Consultation and Set Goals
We begin with a detailed consultation to understand your business goals, target audience, and tracking needs. Together, we'll set clear objectives and key performance indicators (KPIs) that align with your marketing strategy.
Develop Tag Plan and Strategy
Our team creates a detailed tag plan and strategy, specifying the tracking tags needed for user interactions and events. We'll identify key actions like page views, clicks, form submissions, and transactions to be tracked using Google Tag Manager (GTM) and GA4.
Set Up and Configure GTM and GA4
We establish GTM and GA4 accounts and ensure they work seamlessly together. Our team implements the tracking tags from your strategy document, following best practices for tag naming, triggers, and variables. We configure GA4 properties and data streams to capture user events across web and app platforms, leveraging GA4's event-based tracking.
Test and Validate Implementations
We ensure accuracy by thoroughly testing all tracking tags and configurations. Using GTM's preview and debug mode, we confirm correct tag firing based on triggers and user interactions. We also validate data accuracy in GA4 by reviewing real-time reports and addressing any discrepancies.
Monitor and Optimize Continuously
We continuously monitor and maintain GTM and GA4 setups to ensure data accuracy. Regular analysis of GA4 reports helps us identify trends and opportunities for optimization, refining tag configurations or adding new event triggers as needed.
Provide Client Training and Documentation
We empower your team through training sessions, guiding your marketing and analytics teams on effectively using GTM and GA4. We provide insights on interpreting GA4 reports and extracting actionable data. Comprehensive documentation and ongoing support ensure you can manage your tracking and analytics processes independently.
Generate Reports and Documentation
We document all implemented GTM and GA4 configurations, including tag setups and data layer specifications. Our team creates custom reports and dashboards in GA4 to visualize key metrics and performance indicators. Regular reporting and updates highlight insights and recommendations for optimizing your marketing efforts.
Visual & Interactive Dashboards
We present your data clearly through visual elements like charts, graphs, and tables. Using Looker Studio or Power BI, we use colors, icons, and formatting to highlight key insights and trends for easy interpretation.