
Why Discoverability & Searchability is Important for B2B Manufacturers and Distributors?
Customers expect quick and accurate search results, both on your site and through search engines. Enhanced discoverability ensures that your products catch the attention of potential buyers when they are in the decision-making process, ultimately leading to more conversions and customer satisfaction
B2B companies often struggle with integrating search functionality that consistently delivers relevant results and maintaining optimal SEO practices amidst ever-changing algorithms. Additionally, aligning product assortments with real-world market demands can be complex and resource-intensive.