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Empowering B2B Businesses with
Digital Merchandising, Customer
Acquisition & Adoption Practice
Our Customer Adoption solution is designed with one key objective: to transform visitors into buyers, and buyers into loyal customers.
Who we are
In the ever-competitive B2B landscape, especially for distributors and manufacturers, the essence of digital success lies not just in attracting eyeballs but in converting those opportunities into sustainable relationships.
We achieve this through a precisely crafted strategy focusing on optimized user experiences and solid trust-building strategies, ensuring not just a one-off purchase but a cycle of repeat business and long-term engagement.
We achieve this through a precisely crafted strategy focusing on optimized user experiences and solid trust-building strategies, ensuring not just a one-off purchase but a cycle of repeat business and long-term engagement.
Our Key Services
Digital Analytics
Product Discoverability
Product Data & Content
Customer Acquisition
Customer Analytics
Marketing Automation
Analytics Foundation & Set-up
Build a strong data infrastructure for accurate tracking and insights.
GA4 Audit & Consultation
Ensure your analytics are set up correctly to capture meaningful customer data.
Tag Management Services
Implement and manage tags efficiently for better data collection and analysis.
Data Reporting & Visualization
Convert complex data into clear, actionable insights for smarter decision-making.
Digital Maturity Assessment & Transformation
The dMAT Framework
Successful e-commerce adoption goes beyond just launching a digital store—it’s about creating a long-term strategy that drives customer engagement, retention, and growth.
At Wissend, we help B2B distributors and manufacturers navigate this transformation using our dMAT (Digital Maturity Assessment & Transformation) Framework. The dMAT framework is built on four key stages that guide businesses from assessment to execution, ensuring scalable and sustainable digital success.
Assess
The first step is to evaluate your current digital landscape. We analyze your e-commerce readiness, digital adoption rates, and overall online capabilities to identify strengths, gaps, and areas for improvement.
Benchmark
Once we understand your digital maturity, we measure your business against industry best practices and direct competitors. This benchmarking process helps identify where you excel and where there’s room to grow.
Consult
With data-driven insights in hand, our experts provide customized recommendations to refine your strategy, improve operations, and enhance execution.
Develop & Deploy
Execution is where strategy turns into results. We implement customized solutions that enhance customer experience and optimize digital operations. Our focus is on building a strong digital foundation that enables continuous growth and adaptation
Many businesses struggle with digital transformation because they lack a structured approach. The dMAT Framework ensures that every decision is guided by data, industry insights, and strategic planning. It minimizes guesswork, accelerates adoption, and positions B2B distributors and manufacturers for long-term success in an increasingly digital marketplace.
Insights
2 min read •
BLOGS
Leveraging AI and Machine Learning for Advanced On-Site Search Merchandising
In today’s competitive e-commerce landscape, providing a seamless and efficient shopping experience is crucial for driving customer satisfaction and conversions. One of the key elements that can significantly impact this experience is on-site search...
2 min read •
BLOGS
Overcoming Common Barriers to B2B e-commerce Adoption: A Step-by-Step Guide
In today’s digital age, many companies hesitate to adopt B2B e-commerce solutions due to common barriers. This guide explores these challenges and offers strategies to help businesses overcome them.
8 min read •
BLOGS
Top 20 Key Factors to Consider When Selecting a B2B eCommerce Platform
In today's digital age, B2B eCommerce has become an indispensable component of business strategy. A well-chosen eCommerce platform can streamline operations, enhance customer experience, and drive significant growth...
8 min read •
BLOGS
Unlocking the Power of On-Site Search: Transforming User Experience and Driving Conversions
In the bustling world of websites, there's a silent force that drives user satisfaction, engagement, and ultimately, conversions. It’s not flashy banners, sleek animations, or even compelling content alone...
6 min read •
CASE STUDY
Doubling Customer Adoption Rate and Achieving a 12% Increase in Conversion Rates for a Large B2B eCommerce Electrical Distributor
The client is a leading electrical distribution company with a large B2B eCommerce platform catering to industrial buyers, contractors, and other businesses requiring a wide range of electrical products...
2 min read •
CASE STUDY
Pet Supply Distributor Achieves 50% Reduction in Search Abandonment Rate with Wissend's Data Enrichment
A leading B2B distributor in the pet industry, was facing a significant challenge with their on-site search functionality. Despite having a comprehensive catalog of over 50,000 products, their search feature struggled to deliver relevant results...
2 min read •
BLOGS
Leveraging AI and Machine Learning for Advanced On-Site Search Merchandising
In today’s competitive e-commerce landscape, providing a seamless and efficient shopping experience is crucial for driving customer satisfaction and conversions. One of the key elements that can significantly impact this experience is on-site search...
2 min read •
BLOGS
Overcoming Common Barriers to B2B e-commerce Adoption: A Step-by-Step Guide
In today’s digital age, many companies hesitate to adopt B2B e-commerce solutions due to common barriers. This guide explores these challenges and offers strategies to help businesses overcome them.
8 min read •
BLOGS
Top 20 Key Factors to Consider When Selecting a B2B eCommerce Platform
In today's digital age, B2B eCommerce has become an indispensable component of business strategy. A well-chosen eCommerce platform can streamline operations, enhance customer experience, and drive significant growth...
8 min read •
BLOGS
Unlocking the Power of On-Site Search: Transforming User Experience and Driving Conversions
In the bustling world of websites, there's a silent force that drives user satisfaction, engagement, and ultimately, conversions. It’s not flashy banners, sleek animations, or even compelling content alone...
6 min read •
CASE STUDY
Doubling Customer Adoption Rate and Achieving a 12% Increase in Conversion Rates for a Large B2B eCommerce Electrical Distributor
The client is a leading electrical distribution company with a large B2B eCommerce platform catering to industrial buyers, contractors, and other businesses requiring a wide range of electrical products...
2 min read •
CASE STUDY
Pet Supply Distributor Achieves 50% Reduction in Search Abandonment Rate with Wissend's Data Enrichment
A leading B2B distributor in the pet industry, was facing a significant challenge with their on-site search functionality. Despite having a comprehensive catalog of over 50,000 products, their search feature struggled to deliver relevant results...
Join us to discover how Wissend
can boost your revenue
At Wissend, we don’t just help businesses go digital—we ensure they thrive in the digital space, with a solid foundation for growth, customer retention, and industry leadership
