Wissend

taxonomy and facet consulting services

Taxonomy and Facet
Consulting Services

Your Edge in a Dynamic Market

Why is Taxonomy and Facet Consulting Important?

In today’s digital marketplace, the way products are organized and presented can make or break a customer's shopping experience. At Wissend, we understand the pivotal role that well-structured taxonomy and facets play in driving conversion rates, improving search relevance, and enhancing overall user experience.

Leading market research firms like Gartner, Forrester, and IDC have consistently highlighted the importance of effective taxonomy and facet structures in eCommerce and digital retail.

A well-implemented taxonomy can increase search effectiveness by up to 30%, directly impacting conversion rates.

They, emphasise that businesses with optimised taxonomy and facet systems experience higher customer satisfaction and retention rates.

Taxonomy and facet optimization is crucial for digital retailers to stay competitive and align with evolving customer behaviors.

Schedule a free
consultation

What are the Key Challenges?

Complex Product Catalogs

Managing large and diverse product catalogs can lead to disorganized taxonomies, making it difficult for customers to find what they need.

Evolving Consumer Preferences

As consumer preferences change, maintaining a taxonomy that reflects current trends without overwhelming users can be challenging.

Technical Integration

Implementing changes to taxonomy and facet structures requires careful integration with existing systems, which can be technically demanding.

Data Quality

Poor data quality can hinder the effectiveness of even the best-designed taxonomy and facets, leading to inaccurate search results and a frustrating user experience.

What are our Core Offerings?

Assessment

We conduct a thorough analysis of your existing taxonomy and facet structure, identifying gaps, inefficiencies, and opportunities for improvement.

Data Collection & Review: We begin by gathering all relevant data, including your existing product catalog, metadata, user behavior analytics, and search logs.

Stakeholder Interviews: We conduct interviews with key stakeholders, including product managers, marketing teams, and IT personnel, to understand the business objectives, current challenges, and future plans.

User Experience Analysis: Our team reviews the user experience (UX) associated with your current taxonomy and facets.

Benchmarking: We compare your existing taxonomy and facets against industry best practices and benchmarks.

Gap Analysis: Finally, we identify gaps and inefficiencies in your current setup.

Recommendation

Based on our assessment, we provide tailored recommendations to optimize your product categorization and facet structure, ensuring it aligns with industry best practices and your specific business needs.

Strategic Alignment: We start by ensuring that our recommendations are aligned with your business goals, customer needs, and industry trends.

Taxonomy Structuring: We design a revised taxonomy structure that categorizes products in a logical, intuitive manner.

Facet Optimization: We recommend specific facets (filters) that should be available to users, such as brand, price, color, size, and other relevant attributes.

Metadata Enhancement: We suggest improvements to your product metadata, ensuring that it is complete, accurate, and aligned with the new taxonomy and facets.

User Journey Mapping: We map out ideal user journeys, showing how customers will interact with the new taxonomy and facets from entry point to conversion.

Implementation

Our experts work closely with your team to implement the recommended taxonomy and facet enhancements, ensuring a seamless transition and measurable improvements in your site's performance.

Project Planning: We begin with a detailed project plan that outlines the implementation process, including timelines, resource allocation, and key milestones.

Technical Integration: Our team works with your IT department or external partners to integrate the new taxonomy and facets into your existing eCommerce platform.

Data Migration & Cleaning: If needed, we assist with migrating and cleaning your product data to ensure it aligns with the new taxonomy and facets.

User Testing & Validation: Before the new taxonomy and facets go live, we conduct extensive user testing to ensure everything functions as expected.

Training & Documentation: We provide training to your internal teams on how to manage and maintain the new taxonomy and facets.

Post-Implementation Review: After implementation, we conduct a post-launch review to assess the impact of the changes.

What is the Impact of Taxonomy and Facet Consulting

Enhanced Search Relevance

Improved taxonomy and facet structures ensure that customers find relevant products quickly, increasing the likelihood of conversion.

Increased Conversion Rates

By making it easier for customers to find what they’re looking for, businesses can see significant improvements in conversion rates.

Better User Experience

A well-organized product catalog reduces friction in the customer journey, leading to higher satisfaction and repeat business.

Scalability

A robust taxonomy allows businesses to scale their product offerings without compromising on organization or user experience.

Use Cases

Distributor A

A large distributor with a complex product catalog uses Wissend’s services to streamline their taxonomy, resulting in a 20% reduction in search abandonment rates.

Retailer B

An online retailer specializing in niche products optimizes their facet structure, leading to a 15% increase in average order value as customers discover complementary products more easily.

Distributor C

A B2B distributor facing challenges with product discoverability partners with Wissend to revamp their taxonomy, improving customer satisfaction and driving a 10% increase in repeat orders.

Any questions?
We got you.