Product Information Management is core to today’s data-driven e-commerce. Consumers are a highly empowered lot today and their expectations influence the volume and velocity of the product data stream. Their decisions to buy is no longer location or time bound, they decisions are mostly data driven. All retailers sell similar products, so it is the comprehensiveness of product information that differentiates one retailer from the other. So retailers should invest time and effort in devising strategies and involving solution partners to acquire enriched product data. Also, product data should be complete, accurate and consistent.
Wissend can be your single point of contact for comprehensive information that includes product attributes, digital assets, product ratings and so on.